McDonald’s surprised by a fence that can only be seen at night
McDonald’s has always made friends with publicity and prove it again now with an original campaign recently launched in Canada. The centerpiece of the campaign, created by the agency Cosette, based in Vancouver, is a billboard that is reflective only at night. By day, the fence seems to be completely blank, but when night falls, you can read it: “Open All Night” (open all night). This billboard, McDonald’s aims to inform drivers of your service 24 hours and the night is also a good time to eat their famous burgers.